Market segmentation can simply be defined as the marketing strategy that involves dividing a broad market into different subset groups of consumers who have common needs as well as priorities and then designing and implementing strategies in order to target their needs and also desires through media channels and other touch points that allow easier access to them. Market segmentation is of great importance for the companies serving larger markets. Consumer segmentation similarly is the process of classifying people into groups that do have some set of similar characteristics thus resulting...
For some time, there has been increasing talk of a need for a 'post-digital marketing world' where the use of digital media and technology in marketing has become so ubiquitous we no longer complete separate "digital marketing activities" since they should be fully integrated and simply part of marketing. This thinking is partly driven by changes in consumer media consumption where they continue to consume content in different formats without consciously thinking about which devices or channels. The 'post-digital' thinking is also driven by problems of managing marketing activities in a business where a common problem with upskilling...
It's definitely a sensible idea to take the business online. Prospects multiply there and a variety of benefits are also available. Similarly, the number of websites and resources is also exploding at a furious rate. In a way, the internet is a perfect place to build the brand and solidify the base of the business. All your customers are online and you have no option be there and tap into them. You should however take appropriate steps to monitor and manage comments that customers give to your business or website on the internet.
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