By now, everyone - author, publisher, reader - knows that any book worth its salt has a trailer. A book trailer, for those of you who've been stranded on a desert isle for the last decade, is a Lotto Crusher Review short video commercial for a book, not unlike a movie trailer. In addition, we all know how it's supposed to work. You make your trailer, post it to YouTube, then within a couple of weeks it goes viral, everyone hears about you and your book, and finally, your book hits the New York Times bestseller list. Unfortunately, as everyone who has NOT been stranded on a desert isle knows, it rarely works that way. It's a little like the lottery. You've definitely got to be in to win, but your chances of hitting the jackpot are extremely slim.
However, unlike the lottery, you can do something about improving the odds of winning -- of getting your book trailer noticed. All too many authors and publishers seem to think that posting the trailer on YouTube and a handful of social media sites is all that's needed. While those sites may be the prime movers of video trailers, they are only the tip of the iceberg.Remember, a book trailer is simply one marketing tool in your book promotion arsenal. For it to be effective you have make sure it gets noticed. Don't sit back and wait, or you'll be disappointed. Do a little work and you'll be pleasantly rewarded.
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