Marianna bakya sara
04-08-16 0 Hits

The Four Percent Group Even in today's internet age, direct mail marketing still accounts for 24% of all media marketing expenditures. According to University of British Columbia market researchers Darren W. Dahl, JoAndrea Hoegg, and University of Manitoba researcher Rajesh V. Manchanda, of various media from phone book ads, magazine advertising, and newspaper ads generally show better response rates to color printing. Color promotional material has shown to facilitate attention, recall, positive attitudes, and perceived quality. The researchers from British Columbia and Manitoba developed an empirical methodology to measure the differences between emotional responses and the positive effect of color direct marketing pieces in a publication titled Understanding the Effective Use of Color in Direct Marketing Communications. The study results were published by the Direct Marketing Association. The study asked participants to evaluate a direct mail brochure that contained emotional text trigger words. Participants were then asked to fill out a brief survey. As predicted, the researchers were able to demonstrate a statistically significant positive effect of color marketing on brand attitude and found the pattern to be repeatable. The overall conclusion of the study was that color direct mail is more likely to evoke an emotional response and can positively influence consumer behavior in low involvement situations. With advancements in digital color quality and efficiency, color direct mail is more cost effective then ever before. Digital technology allows for full color print addressing to be applied to paper stock across a single run through the press. Set up time is minimal and digital printing has little or no set up costs. For the consumer this results in a much cheaper per unit print cost. Furthermore, direct mailing lists have become easier to identify specific target markets.

Send Message

Related ads

The eyes play a major role in people

Today, eyelash growth is one of the talk Apex Voluminous  of the town. This sort of product can be applied like mascara, but it can certainly make the lashes increase in length, thick, moisturized and less brittle. The product is only applied once a day.… Marianna

Many companies are not FDA regulated and haven't be tested and could actually do you harm (some even contain steroids). Be careful if you intend on Male Enhancer. If your stranger at work gave that you just pill and said remove it. would you?… Marianna

Get Better Packers Long Range Moving Companies Service Results By Following 3 Simple Steps

Reliable, dependable, honest are difficult words to relate like than services these days, especially after benefits is something to acquire behind Packers and Movers in Pune. Finding honourable Packers and Movers in Pune can be quite a process. When one… Marianna

What Is Vinyasa Yoga and Its Benefits?

Her Yoga Secrets Bikram Yoga, also known as Hot Yoga, is one of the most popular and widely practiced forms of yoga today. This form of yoga is the exceptional exercise choice for all, owing to its additional benefits and effective results both… Marianna

EV Derma If you've badly dried skin you'll appreciate this. This face cream will preserve your appearance looking smooth and fresh, and helps your skin stay sylphlike and moisturised throughout the day, also throughout the winter months. However, it is… Youngstown

Report this ad